Family & Consumer Sciences


Anita Bhappu

Associate Professor, Retailing and Consumer Sciences

Anita Bhappu is Petsmart Associate Professor of Retailing and Consumer Sciences at the University of Arizona. She has conducted extensive research on how communication technologies impact group cohesion and decision-making in diverse work teams. She has also begun exploring how retail technologies influence consumer decision-making. Bhappu is the recipient of numerous large-scale research grants. She recently completed a sponsored project for Demandware on “digital divas” and received funding from the UA Greenfund to study pro-environmental attitudes and behavior among UA undergraduates.

Related publications:

Giambatista, Robert C. and Bhappu, Anita D.  2010. “Diversity’s Harvest: Interactions of Diversity Sources and Communication Technologies on Creative Group Performance.” Organizational Behavior and Human Decision Processes 111(2): 116-126.

Zellmer-Bruhn, Mary E., Mary M. Maloney, Anita D. Bhappu, and Rommel Salvador. 2008. “When and How do Differences Matter? An Exploration of Perceived Similarity in Teams.” Organizational Behavior and Human Decision Processes 107(1): 41-59.